The Apprentice: Martha Stewart
The series
The Apprentice: Martha Stewart is a reality game show and a spin-off from the series, The Apprentice, that ran in the fall of 2005. Broadcast on NBC, the show featured business tycoon Martha Stewart. Tasks were centered around Stewart's areas of expertise: media, culinary arts, entertaining, decorating, crafts, design, merchandising, and style. The tone of the show was somewhat muted compared to the original, as Stewart brought her own sensibilities to the elimination process, often using her catchphrase: "You just don't fit in" in contrast to original series host Donald Trump's catchphrase: "You're fired." She also wrote a cordial letter to the candidate who was fired; many times she took subtle jabs at the fired candidate and gave frank reasons for why the candidate did not succeed on the show. Several segments featuring Stewart were filmed at her home in Bedford, New York because at the time, she was serving the five-month house arrest portion of her ImClone scandal conviction. Donald Trump, Mark Burnett and Jay Bienstock executive produced the show. Businessman Charles Koppelman and Stewart's daughter, Alexis Stewart accompanied the two teams during tasks and reported their observations to Stewart in the boardroom.
Episodes
Season 1 · 13 episodes · 2005
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Episode 121 Sep 20051h 0m
Once Upon a Time
Sixteen wannabe-Apprentices for Martha Stewart meet their idol herself in New York City on the first day of their job interview. The teams are thrust into the task of creating a children's book, and as one team risks everything for a odd s…
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Episode 228 Sep 20051h 0m
Business is Blooming
The task for the remaining 15 candidates seems simple enough, operating competing flower shops in Manhattan's West Village. However, one of the project managers quits before a second candidate can be named to replace them.
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Episode 35 Oct 20051h 0m
Bake It 'Til You Make It
This week's task is making a cake and selling it at a wedding expo. And outside of the task, one candidate makes an inappropriate comment to Charles, and another one learns that his wife just had a baby.
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Episode 412 Oct 20051h 0m
Sweet Suite
The remaining contestants try their hand at creating a themed lifestyle suite in a New York City hotel. Both teams face imminent failure, as one struggles with a Project Manager while the other races against time. The winners are greeted b…
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Episode 519 Oct 20051h 0m
Mixed Greens
This week finds the contestants working on the task of creating a limited edition salad dressing for Wish-bone that they must sell at two Stew Leonard's store locations. While Matchstick is unsure of their recipe, Primarius may be forced t…
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Episode 626 Oct 20051h 0m
Every Dog Has His Day
This challenge will appeal to dog lovers. Primarius and Matchstick negotiate with celebrities to create an experience involving their dogs to be auctioned off for charity. Which team will win?
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Episode 72 Nov 20051h 0m
Swimming Against the Tide
The ten remaining contestants must take to the streets with a mobile billboard campaign which is a promotion for Tide to Go stain stick remover.
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Episode 89 Nov 20051h 0m
Don't Touch that Dial
The task for the remaining 8 candidates is to sell items on QVC. One of the teams end up being screen hogs while the other has a case of cold feet.
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Episode 916 Nov 20051h 0m
The Coffee Achievers
The teams are asked to create a pop-up retail space to sell a new coffee machine. However, one rogue candidate spends the team's entire budget on an expensive public relations firm. Meanwhile, the other team chunks its leader when they dis…
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Episode 1030 Nov 20051h 0m
A Ridiculous Display
The six remaining candidates go forth into the automotive world and must build a showroom launch that will display the new Buick sedan. One team changes lanes halfway through the project and alters its vision while 2/3 of the other threeso…
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Episode 117 Dec 20051h 0m
Final Approach
ach team is required to create a 30-second promotional video for an airline. While one candidate celebrates the last group task with a few drinks on the job, the other team must suffer through one member acting like a Hollywood director.
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Episode 1214 Dec 20051h 0m
The Empire Strikes Back
Martha's top execs meet with the three remaining candidates and one is sent packing. Then, the final tasks are delivered and while one candidate struggles with the job of running a one-ring circus and fails to garner support from the forme…
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Episode 1321 Dec 20051h 0m
The Finale
Dawna must host a fashion show accompanied by Howie, Amanda, and Sarah. While Bethenny hosts a circus with Jim, Ryan, and a rebelling Carrie. The finale will feature the culmination of the final two tasks, a cast reunion and the live confe…

