Apple TV has released the official trailer for Lucky, a new limited series starring and executive produced by Anya Taylor-Joy.
Taylor-Joy plays Lucky, a skilled con artist whose life falls apart after a multimillion-dollar heist goes sideways. What should have been a high-risk score becomes something much worse: Lucky is forced to run, hunted by both the FBI and a ruthless crime boss while trying to find a way out before everything closes in around her.
The trailer sells Lucky as a fast, glossy crime thriller built around danger, deception and constant movement. Lucky is not simply a victim caught in someone else’s plan. She is a manipulator, survivor and professional liar whose own talents may be the only thing keeping her alive. That gives the series a sharp central hook: when your whole life is built on cons, who can you trust when the con collapses?
The supporting cast is strong, with Annette Bening, Timothy Olyphant, Aunjanue Ellis-Taylor, Drew Starkey, Clifton Collins Jr. and William Fichtner all joining Taylor-Joy. The series is based on Marissa Stapley’s bestselling novel of the same name, which was also a Reese’s Book Club pick.
That literary origin gives Lucky more than just a standard heist setup. Underneath the chases and criminal pressure, the story appears to be about identity, reinvention and the cost of living too long behind a performance. Lucky may be brilliant at disappearing into roles, but the trailer suggests that survival will require more than charm and quick thinking.
For fans of slick crime thrillers, Lucky looks like a sharp Apple TV release: stylish, tense and built around a lead performance that lets Taylor-Joy play danger, vulnerability and calculation all at once.
Lucky premieres globally on Apple TV on July 15, 2026, with the first two episodes available at launch, followed by weekly episodes through August 19.
Video source: Apple TV
